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Germany’s prestige beauty market is performing better than other countries, says The NPD Group.
June 10, 2020
By: Happi Staff
Within the five biggest European prestige beauty markets, Germany shows the smallest decline in year-to-date value sales as of end of May 2020, performing better than UK, Spain, France, and Italy, according to global information company The NPD Group Inc. In comparison, the US prestige beauty market declines are stronger, with a decline of three additional percentage points. Due to the closure of the majority of retail stores during the COVID-19 pandemic and reduced retail traffic right befor...
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